One campaign. Every shelf you sell on.

Pin Oak is the operating system for emerging CPG brands entering Whole Foods, Sprouts, Kroger, Erewhon, Costco, Amazon, Faire, and Shopify — without an agency on retainer or an ops team.

For Founders & One-Person Marketing Teams

Sound familiar?

Emerging brands hit the same three walls when they start showing up on real shelves. Pin Oak was built around them.

You can't afford an agency, but the work has to ship

Founders and one-person marketing teams are expected to ship retailer-grade creative on launch dates that don't move.

Platform + bundled services, priced for emerging brands

Get the production muscle of an agency and the systems of a platform — at a price tier that survives a Series A budget.

Every retailer wants something different

Whole Foods bans claims Sprouts allows. Kroger wants price-led. Amazon wants A+ modules. Every submission is its own redo cycle.

Pre-loaded retailer rule sets and auto-versioning

One concept goes in. Retailer-spec, claims-checked variants come out — for the channels you actually sell on.

Your DTC stack and your retail program don't talk

Klaviyo doesn't know what Sprouts is doing. Faire doesn't know about your Whole Foods placement. Reporting lives in five tabs.

One workspace from Shopify to Sprouts

Plug in the channels you already use. Pin Oak threads creative, compliance, and performance into one view.

Permutational Production

Same concept. Every retailer's rules.

Drop in one campaign concept. Pin Oak ships retailer-spec, claims-checked variants for every channel you sell on.

Whole Foods · variant
Quality Standards · Approved365 by Whole Foods

Strawberry Bites

Made with simple, organic ingredients

Ingredients

  • · Organic Strawberries
  • · Organic Cane Sugar
  • · Organic Tapioca Starch
  • · Sea Salt
USDA OrganicNon-GMO

Clean-claim language, neutral palette, ingredient panel forward. Auto-checks against Whole Foods Quality Standards before it ever leaves your workspace.

  • Quality Standards pre-flight
  • Ingredient-panel layout
  • Clean-claim language
  • Approved imagery palette

Retailer Pre-flight

Catch the problem before submission, not after rejection.

Pin Oak maintains living rule sets for the retailers emerging brands actually need to win. Every concept is checked before it ever ships.

  • Claims language reviewed against retailer-specific standards
  • Ingredient lists checked against banned-substance and certification rules
  • Packaging and copy validated to spec before submission
  • Suggested rewrites surfaced inline so revisions take minutes, not days

Rule sets loaded

Whole FoodsSproutsErewhonCostcoKrogerTarget
Pin Oak · Pre-flight Review3 issues found

Q3 launch · Retailer pre-flight

All-Natural Strawberry Bites

"all-natural"Whole Foods

Not allowed under Whole Foods Quality Standards. Suggested: 'made with simple ingredients.'

"carrageenan"Sprouts

On Sprouts banned-ingredients list. Replace or flag for alternate Sprouts SKU.

"USDA Organic Certified"Erewhon · Whole Foods · Sprouts

Approved across all three retailer rule sets.

An operating system for retail-and-DTC growth.

Beyond creative production and pre-flight, Pin Oak runs the day-to-day systems an emerging brand needs to act like a much bigger one.

Brand workspace, every retailer in one view

Track every retailer-specific campaign in one place — status, claims, creative, performance — instead of five tabs and a slack thread.

  • Per-retailer campaign status
  • Approval and pre-flight queue
  • Live performance by SKU
  • One source of truth
Brand Workspace · Q3 Hero Campaign
OverviewRetailersPre-flightReports
Whole Foods
Live
Sprouts
Pre-flight
Kroger
Approved
Amazon
Drafted
DTC · Shopify
Live

New-Launch Playbooks

Repeatable launch templates that hit retail, Amazon, Faire, and DTC simultaneously — built around the actual cadence of an emerging brand.

Trade & Promo Tracking

Plan, deploy, and reconcile trade dollars and promo windows across every retailer — tied to the velocity data they actually return to you.

Multi-Retailer Creative Library

One creative concept becomes a versioned library — every retailer spec, every channel, every approved revision — searchable and ready to ship.

Velocity & Sell-Through Reporting

Pull SPINS, IRI, and retailer-direct feeds into one report so you can see what moved at Whole Foods versus Sprouts versus Amazon — by SKU, by week.

Channels

Plug into the channels you already use.

No migrations, no rebuilds — Pin Oak threads through the stack emerging brands actually run on.

  • Shopify

    DTC commerce

  • Faire

    Wholesale marketplace

  • Amazon Seller Central

    Ecommerce

  • TikTok Shop

    Social commerce

  • Klaviyo

    Email + SMS

Human-Powered

The team an emerging brand can't afford to hire (yet).

Marketing Management

Marketing Management

We run the launch calendar across every retailer you're in — paid windows, in-store activations, retailer-funded co-marketing, and the deck the buyer asked for last week.

Explore Marketing
Design & Production

Design & Production

Whole Foods circulars, Sprouts ad blocks, Kroger weekly digital — built to spec, claims-checked, and shipped on the retailer's schedule.

Explore Design
Digital Development

Digital Development

Conversion-focused Shopify themes built for emerging CPG — fast, clean, and configured for subscription, bundles, and retail finder.

Explore Web & Apps

Want to mix and match? Build your custom Pin Oak pricing →

CPG Brands

Frequently Asked Questions

Plans for emerging CPG brands start as low as $250/month for the platform, with bundled platform + services packages available.